Effective January 1, 2025
This Privacy Statement applies to your interaction with MRCOOL as a prospective, current or
former MRCOOL customer, visitor or business partner. It describes how MRCOOL collects,
uses, shares, and protects personal information from and about you, along with choices you can
make about such information. This Privacy Statement is not a contract and does not create any
legal rights or obligations.
What Information We Collect
We collect the following categories of personal information in order to provide products and
services to you, to communicate with you, to enhance our products, services, and operations,
and for other operational, legal, and compliance purposes:
● Identification information that can be used to identify you, such as your name, alias,
address, phone number, email address, payment information, login and access
credentials, signatures, or other identifiers. We may also collect online identifiers, such
as your IP address, when you browse our websites or use our applications.
● Commercial information, such as products or services you purchased or considered
purchasing, information about your participation in contests, sweepstakes, or
promotions.
● Online activities information, such as browsing history, search history, and other
information when you interact with our websites, applications, and advertisements, such
as keystroke activity.
● Geolocation data, including precise geolocation data if you allow our application to
collect it for purposes such as helping you locate the nearest authorized dealer or
alerting our dealers when you are on the way to pick up your orders, in connection with
specific services we may offer , or for analytic purposes.
● Audio, electronic, video or image information, such as audio or video recording when you
visit our authorized dealers, parking lot, or interact with us by phone or virtually. Photos
taken when we are working on your project to document progress or completion. When
legally permitted, after detecting a security incident for investigation and prosecution
purposes, we may use image scan technology on images we previously captured to
identify any suspected individual(s). Our cameras may capture license plate information
when permitted in certain states.
● Professional or employment-related information, such as information about you as
representatives of our customers and business partners, in connection with our services
and the operation of our business, including business contact information, job title,
company name, and office visitor access information, where applicable.
● Protected class information under state or federal laws, such as age, gender, and family
status.
● Education information, such as when you respond to a customer survey.
● Inferences or preferences we learn or infer about you.
● Sensitive Personal Information, such as precise geolocation, race and ethnicity
information, government ID, and payment card information when permitted by law. For
instance, with your consent, we use precise geolocation to calculate your arrival time for
product pickup, so the products are ready for you upon your arrival. We may collect
government-issued ID for certain types of transactions such as returns without receipts.
● Other personal information, if it identifies, relates and can be reasonably associated with
or linked to you (or your household), such as photos you upload, or measurement data
or floorplan data generated when using MRCOOL measurement services or through
measurement technologies.
Note that we may de-identify or pseudonymize personal information so that it is non-personal
information, such as aggregating (combining it with data about other individuals) and/or
converting it to a code, sometimes using a function commonly known as “hashing,” or otherwise
removing characteristics that make the data personally identifiable to you. We maintain and use
de-identified data without attempting to re-identify it, except where permitted by applicable law,
such as to determine whether our de-identification processes satisfy legal requirements. We will
treat de-identified or pseudonymized information as non-personal information to the fullest
extent allowed by applicable law. If we combine non-personal information with personal
information, then we will treat the combined information as personal information under this
Privacy Statement.
We do not knowingly collect or disclose personal information from children under the age of 16
without parental or guardian consent. If a child under the age of 16 has provided us with
personal information, we ask that a parent or guardian contact us so that the information can be
deleted.
For more information about how we retain your information, please see the “How We Retain
Your Information” section below.
What Are the Sources of Your Information
We collect different types of information about you from a number of sources, including
information you provide to us, information we automatically collect, information we obtain from
other sources (specified below), and information we derive or infer about you.
Information You Provide
You may choose to provide us with information when you interact with us. Examples include:
● Identification information. You may provide your contact information in case we need to
reach out to you. You may also set up your login and access credentials when creating
or accessing your MRCOOL online account. To complete transactions, we collect your
payment information. We may need your government-issued ID information or date of
birth for certain transactions such as returns without receipt. When you participate in the
chat feature, MRCOOL generally does not retain personal information unless you
provide your personal information in connection with a transaction, in which case
MRCOOL may record, use, and retain the data to fulfill your request. If you do not
consent, please do not continue with chat assistance.
● Commercial information. You may provide or generate commercial information regarding
your MRCOOL purchases, returns, exchanges, warranties, and rebates.
● Audio, electronic, video or image information. You may provide audio, video or photo(s)
to us, such as uploading a photo about your home improvement project or submitting a
claim.
● Protected class information under state or federal law. For example, you may provide
your protected demographic information, including age, gender, race and ethnicity and
marriage and family status, when you complete a survey from us.
● Sensitive Personal Information. We may collect government-issued ID for certain types
of transactions to verify your identity and for fraud prevention purposes such as when
you return a product without a valid receipt, when applying the Military Discount, or
accessing customer support.
● Your preferences and inferences. You may let us know your preferences in a survey,
contest, promotion or sweepstakes, or any other contents you submit, such as product
reviews.
● Professional or employment-related information. You may also provide other
professional or employment-related information when you respond to our surveys.
● Education information. You may provide education information in surveys.
● Other personal information, such as your medical and insurance information, if you
submit a claim to us.
Information We Collect by Automated Means
We collect information by automated means online and offline. When you use our websites or
mobile applications, MRCOOL and our partners may collect certain information by using
Cookies, Pixels, and Other Technologies. If you choose to connect your mobile device to our
free Wi-Fi, we may collect your device usage information. When you visit our locations or call
our customer care hotline, we may collect audio or video information.
As described under the “What Information We Collect” section, through automated means, we
collect geolocation data, commercial information, audio, electronic, video, or image information,
online activities, and identification information (e.g., your IP address, device ID, cookie ID,
mobile advertising identifier or pixel identifier).
Information We Collect from Other Sources
● Identification information. We may collect your contact information from MRCOOL
affiliates, acquired businesses, business partners, public sources or other individuals,
such as if someone purchases a product and asks that it be delivered to you.
● Commercial information. We may obtain your commercial information, such as your
purchase history, from MRCOOL affiliates, acquired businesses or business partners. If
you save a primary address in your MRCOOL online account, we may obtain and display
publicly available information about your property to help you make home improvement
decisions easier. Such information may include your property size, number of rooms,
and the year it was built.
● Inferences or preference information about you, protected class information under state
or federal laws, sensitive personal information, professional or employment-related
information, education background, and geolocation information. We may collect
inferences or preference information about you from business partners, such as data
suppliers and data analytics, survey vendors and public sources, such as information
you submit in a public forum (e.g., a customer review).
Information We Generate or Derive
● Inferences or preference information about you. We may generate or derive some
information about you through manual or automated means based on other information
we collect. For instance, we may analyze your information and infer your shopping
preferences to provide tailored recommendations to you. We may connect information
we collect about you from the means described above if we can identify you as a
MRCOOL customer, so that we can provide a personalized experience regardless of
how you interact with us.
Why We Collect Your Information
We use your personal information for various business or commercial purposes, including
fulfilling products and services, communicating with you, supporting and enhancing our
business functions and for other legal, compliance and security purposes. In addition to the
below, we may use your personal information for other purposes as disclosed at the time of
collection or with your consent.
Fulfill Products, Services and Transactions
We may use your identification information, commercial information, online activities,
geolocation information, audio/video, geolocation, sensitive personal information, and other
personal information to provide products and services to you, such as:
● Provide and deliver products and services, fulfill your orders and transactions, and
manage returns and exchanges
● Process, record, and track your purchases, payments, returns, warranties, and rebates
● Process payment
● Create and manage your account registrations or benefit or reward program enrollment,
such as your MyMRCOOL Rewards Account or MyMRCOOL Pro Rewards Account
● Conduct and administer contests, surveys, and sweepstakes
● Provide you with location, navigation, and mapping services and help you find locations
near you
● Fulfill benefits associated with your membership or other use of our products and
services
● Identify and verify your identity when needed to provide you with products and services
or access to our systems
Facilitate Customer Communication and Outreach
We may use all of the categories of information described under “What Information We Collect”
section to facilitate and tailor our outreach to you, such as:
● Communicate with you through various channels with transactional or promotional
information, such as transaction confirmation and reminder, newsletters, coupons, and
other messages
● Evaluate and respond to your requests, inquiries, and applications
● Administer programs for product reviews and surveys as submitted by you and other
customers
Enhance Our Products, Services and Operations
We may use all of the categories of information described under “What Information We Collect”
section to enhance our products, services, and operations, such as:
● Conduct research and internal analytics, develop new products and services, perform
market research and data analytics, and analyze our products, services, websites, and
applications
● Customize your experiences in our locations and online, including personalized
advertisements and offers
● Determine and manage the effectiveness of our advertising and marketing
● Administering our websites and applications, and perform accounting, auditing, billing,
reconciliation, and collection activities
Comply with Legal, Compliance, Law Enforcement and Security Requirements
We may use identification information, commercial information, online activities, geolocation,
and audio, electronic, video, image and other personal information for legal, compliance, fraud
prevention, and security purposes, such as:
● Comply with and enforce applicable legal requirements, industry standards and our
policies and terms, such as our Terms and Conditions of Use
● Assist law enforcement, respond to regulatory inquiries, and defend our or any third
party’s rights or property
● Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal
activity, and prosecute those responsible for that activity
How We Share Your Information
We share your personal information with unaffiliated entities (companies outside the MRCOOL
family) with your consent. Specifically, we share your personal information to conduct business
with service providers and business partners, third parties to whom you agree or direct us to
share your personal information, comply with legal requirements, and transfer our business.
Product or Service Providers
We may disclose your personal information to companies that provide various services to us in
areas, such as installation, repair, warranty, order processing and fulfillment, information
technology, marketing, customer service, data analytics, research and enhancement, fraud
prevention, and legal, compliance and risk management. If you purchase a product sold by one
of our third party providers, we may share your personal information with them for purposes
such as processing and fulfilling your purchase. We may also disclose your personal information
to product suppliers for purposes such as post-sale services or recalls. These companies need
access to information about you in order to perform their functions and are not authorized to use
the information for any other purpose.
Notwithstanding anything else in this policy, MRCOOL does not share personal data we collect
specific to our SMS/MMS/RCS text message programs (such as mobile number and record of
consent) with unaffiliated third parties for their own direct marketing purposes without your
consent.
Third-Party Business Partners
We may disclose information about you to unaffiliated third parties for their own specific
purposes. For instance, we may provide your information to a vendor that offers additional
product warranty coverage, to a business partner who jointly provides or promotes a product or
service to you, to a loyalty program partner that offers additional benefits to you, or to a social
media or online advertising technology company to serve targeted advertising about products
and services available at MRCOOL to you.
Third Parties to Whom You Agree or Direct Us to Share Your Personal Information
We may share your personal information when you expressly consent or otherwise direct us to
do so. For example, you may agree to share your information with a third-party content provider
in order to have access to that content.
Legal, Enforcement, Security and Investigation
We may disclose information about you (1) if we believe we are required to do so by law,
regulation or legal process, such as a court order or subpoena; (2) as we deem appropriate or
necessary in response to requests by government agencies, such as law enforcement
authorities or tax authorities; (3) when we believe disclosure is appropriate or necessary to
protect the rights, property or safety of MRCOOL, our customers or others, including to prevent
physical, financial or other harm, injury or loss or to collect debt you owe; or (4) for fraud or in
connection with an investigation of suspected or actual unlawful activity.
Sale or Transfer of Business or Assets
We reserve the right to transfer personal information we have about you (including, without
limitation, during the course of any due diligence process) if we sell or transfer all or a portion of
our business or assets (including, without limitation, in the event of a reorganization, dissolution,
bankruptcy or liquidation).
Categories of Personal Information Disclosed for Business Purposes
We disclose all of the categories of personal information described under the “What Information
We Collect” section for business purposes, including fulfilling products, services and
transactions, facilitating customer communication and outreach, enhancing our products,
services and operations, and comply with legal, compliance, law enforcement and security
requirements. Examples of the types of vendors we disclose personal information to for these
purposes include analytics and research vendors, installation, repair and warranty services
companies, order processing and fulfillment vendors, security and fraud prevention, legal,
compliance and risk management vendors, information technology vendors, financial
institutions, and marketing and advertising vendors.
Categories of Personal Information Sold or Shared With Third Parties
We share your personal information with digital advertising partners for purposes including
online targeted marketing and measuring the effectiveness of such marketing. Certain digital
advertising partners combine the information into a customer profile. We may also disclose your
information to our business partners who may use it for additional purposes relevant to our
products or services (e.g., joint marketing, joint product/services offering). This disclosure may
be considered a “sale” or a “share” under applicable laws.
Your Privacy Rights and Choices
Privacy Rights for Residents of Certain States
Residents of certain states have rights to access, delete, correct, or opt-out from certain types of
processing or sharing of their personal information. Depending on your state of residency and
subject to certain legal limitations and exceptions, you may be able to exercise some or all of
the following rights:
● Access your personal information. You may request confirmation of the processing of
your data and to access a copy of your personal information we maintain about you. In
certain states, to the extent feasible, the data will be provided in a readily usable format
to allow data portability.
In addition, in California, you may request to learn more about the categories and
specific pieces of personal information we collect about you, the categories of
sources from which personal information is collected, and the categories of entities
with whom we share personal information. You can also learn about categories of
entities who may use your personal information for additional purposes relevant to
our products or services (e.g., joint marketing, joint product/services offering) for
valuable considerations. The information may be delivered by mail or electronically
at your request.
In Oregon, you may request to learn more about the specific third parties to which
we disclose personal information.
In Delaware, you may request a list of the categories of third parties with whom we
have specifically shared your personal information.
● Correct your personal information. You may request to correct inaccurate personal
information we maintain about you. If you would like to change information related to
your order or services, please contact MRCOOL Customer Service.
● Delete your personal information. You may request that MRCOOL delete your personal
information we maintain about you subject to certain exceptions permitted by law such
as to complete the transactions, detect security incidents, prevent fraudulent or illegal
activities, identify and repair errors, comply with laws and regulations, and for other
solely internal and lawful purposes. If you make a deletion request, all your information
including your MyMRCOOL Rewards and MyMRCOOL Pro Rewards Account and
related points, rewards and perks will be deleted. We cannot reinstate your account if
you change your mind.
● Opt out from sale of your personal information, sharing for cross-context behavioral
advertising, and targeted advertising. You may opt out of the sale of your information
(which includes the exchange of your personal data for valuable consideration), sharing
and targeted advertising.
● Sensitive personal information. To the extent we collect and process “sensitive
personal information,” we obtain opt-in consent as required by applicable law. Residents
of certain states may request MRCOOL to limit the use and disclosure of sensitive
personal information for certain purposes permissible by law, such as providing products
or services, detecting security incidents and protecting safety, preventing fraud or illegal
actions, and maintaining the quality of services we provide. Please note that the
definition of sensitive personal information varies by state, so your rights with respect to
specific types of information will depend on your state of residency.
● Opt out of profiling in furtherance of legal or similarly significant effects. MRCOOL does
not process personal information for the purposes of profiling in furtherance of decisions
that produce legal or similarly significant effects and therefore does not provide this right
to residents in applicable states.
● Non-discrimination for exercise of privacy rights. We will not discriminate or retaliate
against you for exercising your rights under relevant state privacy laws.
● Appeal your request. Residents of certain states may appeal a decision to not take
action on your privacy right request within a reasonable time after your receipt of the
decision.
Below is a summary of your privacy rights based on your state of residency:
● California Residents: Right of access, correct or delete personal information, right to
opt out of “sale” and “sharing” of personal information for targeted advertising, limit the
use and disclosure of sensitive personal information, and non-discrimination.
● Colorado, Connecticut, Delaware, Iowa, Nebraska, New Hampshire, New Jersey,
Virginia, Montana, Oregon, and Texas Residents: Right of access, correct or delete your
personal information, right to opt out of sale of personal information and targeted
advertising, right to opt out of profiling, no discrimination, right to appeal.
● Utah Residents: Right of access or delete personal information, right to opt out of sale of
personal information and targeted advertising, no discrimination.
How to Submit Privacy Request(s)
Depending on the state you reside in, you have certain rights as indicated below. MRCOOL
provides right to access and right to opt out of sale/sharing and targeted advertising to residents
of all states.
● Access, correct or delete personal information. To access, correct or delete your
personal information, please enter the MRCOOL Privacy Request Portal or call
270-366-0457. We need your contact information, such as name, address, phone
number, and email, to submit your request and verify your identity for access or deletion
requests.
Our verification process consists of you answering a series of questions correctly to
verify your identity. We may collect your language preference for the purposes of
providing you with the ID verification questions in your preferred language. Your
language preference information is not used for any other purposes and is deleted
after your request is complete. We may require you to log into your MRCOOL online
account (if you have one) or with your consent, send you a text to your mobile
number to verify your identity.
● Opt out from sale, sharing for cross-contextual behavioral advertising and targeted
advertising. To opt out of sale, sharing and targeted advertising, please submit an
opt-out request via the MRCOOL Privacy Request Portal or by calling 270-366-0457 and
asking to restrict sale, sharing or targeted advertising.
● Cookie based opt-outs. To disable sharing through cookies set by third parties for
advertising and analytics purposes adjust your cookie preference for MRCOOL sites.
The opt-out is associated with the browser that you use to set those preferences, unless
we know you are browsing our site. Please also review the “Interest Based or Other
Targeted Advertising” section below for information on industry tools and device settings
that may be available to you.
Global Privacy Control (GPC) and Do Not Track (DNT). GPC and DNT are
offered by some web browsers and are settings that automatically inform websites
of your privacy preferences. When you choose to turn on the GPC/DNT setting in
your browser, your browser sends a special signal to websites, analytics
companies, ad networks, plug-in providers, and/or other web services you
encounter while browsing to exercise your privacy rights and stop tracking your
activity. You can learn more about and set up GPC here:
https://globalprivacycontrol.org/#about and set up Do Not Track here:
http://www.allaboutdnt.com. We comply with GPC as required under applicable law,
but because there is not yet an accepted standard for how to respond to browser
DNT signals, we do not currently respond to them.
Nevada Residents. Chapter 603A of the Nevada Revised Statutes permits a
Nevada resident to opt out of future sales of certain “covered information” that a
website operator has collected or will collect about the resident. While we do not
currently sell “covered information” as defined under Nevada law, if you reside in
Nevada, you have the right to submit a request to our Privacy Request Portal to opt
out of the future sale of covered information.
Manage Cookies
● Limit the use and disclosure of sensitive personal information. As disclosed above, some
of the personal information we collect may be considered sensitive under California law.
To limit the use and disclosure of sensitive personal information, please submit limit the
use and disclosure of sensitive personal information request via the MRCOOL Privacy
Request Portal or call 270-366-0457.
● Appeal. To appeal a decision to not take action on your privacy right request, please
click the “Your Open Request” tab in the MRCOOL Privacy Request Portal.
● Authorized agent. California residents may designate an agent to submit privacy
requests on your behalf, but for your protection, we may need to verify your identity
directly with you before fulfilling certain requests, and we will deliver your personal
information directly to you (if requested). We need your agent’s contact information, and
your agent needs to have your information ready when submitting the request.
If you are an authorized agent submitting a request to opt out of sales or targeted
advertising on behalf of a Colorado, Connecticut, Delaware, Iowa, Oregon, Montana,
Nebraska, New Hampshire, New Jersey, or Texas resident, please submit the request
pursuant to the above instructions. We may require documentation to authenticate the
customer’s identity and that you are authorized to submit the request on the customer’s
behalf in order to be able to fulfill your request. Please keep in mind that if we cannot
authenticate that you are authorized to act on the customer’s behalf or we cannot
authenticate the customer’s identity, we may deny the request.
We respond to requests to exercise privacy rights in accordance with our legal obligations, but
please note that these rights depend on residency and not all of these rights may be available to
you depending on where you live. In certain circumstances, we may decline a privacy rights
request such as where we are unable to verify your identity.
Your Privacy Right Under the California Shine the Light
Act
How to Know If My Information Has Been Disclosed for Direct Marketing Purposes: Subject to
certain limitations under California Civil Code § 1798.83, if you are a California resident and
have an established business relationship with us, you may ask us to provide you with (i) a list
of certain categories of personal information that we have disclosed to certain third parties for
their direct marketing purposes during the immediately preceding calendar year and (ii) the
identity of certain third parties that received personal information from us for their direct
marketing purposes during that calendar year. To make such a request, please contact us
through our website.
Additional Privacy Choices
In addition to the rights described above, we also make the following privacy choices available:
MRCOOL Online Account
You may access or modify your online account profile information and view your order history
when you log into your online account on MRCOOL.com.
Email
To stop receiving marketing emails, you may click on the “Unsubscribe” link in any marketing
email you receive from us and update your preferences on the resulting webpage. To provide
products and services, we may continue to send transactional emails.
Mobile
Text messages. We may send text messages with your proper consent. To stop receiving
marketing text messages from MRCOOL, please reply STOP to the MRCOOL marketing text
message. Please note this preference will only apply to the phone number in receipt of the text.
Push notifications. To opt-out from MRCOOL push notifications, please adjust the permissions
in your mobile device. This opt-out does not apply to in-app notifications.
Geolocation and location. To stop collecting precise location information by our mobile
applications, please adjust your mobile device setting.
Uninstall MRCOOL applications. You may uninstall MRCOOL application by following your
standard uninstallation process in your mobile device.
Interest-Based and Other Targeted Advertising
You can adjust your cookie preference by clicking the cookie icon. Essential and functional
cookies cannot be disabled nor can the tool be used to block cookies on third-party websites
linked from our website.
Some of the companies we use may be members of the Network Advertising Initiative (“NAI”) or
Digital Advertising Alliance (“DAA”). The NAI provides information regarding targeted advertising
and the opt-out procedures of NAI members, including opt-out mechanisms for web browsers,
mobile and other connected devices, and a tool to opt out from participating NAI members using
your hashed email address for interest-based advertising. The DAA has created guidance for
online advertisers and provided a mechanism for such advertisers to comply with users’ choices
regarding interest-based ads. To learn more about ad networks, including how to opt out of
interest-based ads for DAA participating companies, click here.
Manage Cookies
Mobile devices may contain settings that allow you to disable tracking advertising and/or
analytics. In addition, the digital advertising industry has provided the ability for mobile users to
register at AppChoices for their intent not to receive targeted advertising.
Please note that opting out through these mechanisms does not opt you out of being served
advertising, and that you will continue to receive generic ads while online. Your opt-out choices
are browser and device specific; if you disable your cookies, upgrade your browser after opting
out or if you use multiple different devices, please opt out on each device and each browser
separately.
Wi-Fi
To stop the collection of information via our location Wi-Fi, disconnect from our location Wi-Fi
network.
Website Analytics Services
We use certain analytics services, such as Site Catalyst by Adobe Analytics, Google Tag
Manage (GTM), Google Search Console (GSC), and Google Analytics v4 (GA4) to gather
information about our site visits or mobile app usage. To learn more about your privacy choices
on Adobe Analytics, including opting out of personal information collected by Adobe, please
click here.
We use Google Analytics, which uses cookies and similar technologies to collect and analyze
data about the use of the Services and report on activities and trends. This service may also
collect data about the use of other websites, apps, and online services. You can learn about
Google’s practices, and opt out of them by downloading the Google Analytics opt-out browser
add-on.
Notice of Financial Incentive Programs/Loyalty Programs
Disclosures
We offer various financial incentives, including price discounts, coupons, services, and other
perks. For example, the financial incentives programs we may provide include (collectively, the
“Programs”):
1. MyMRCOOL Rewards Program, where do-it-yourself participants have access to
rewards, offers and promotions;
Material Program Terms. A summary of the program and material terms are provided in the links
associated with each program listed above or are otherwise provided in the program offer (e.g.,
via email). Programs are subject to termination at any time at our sole discretion.
Information Collected in the Programs. In order to participate in some of these programs, you
may be asked to provide personal information, such as identification information (e.g., name,
email address, phone number, mailing address, and payment information). We also collect your
online activities and commercial information (e.g., transaction history). You may choose to
provide other personal information (e.g., measurement data, information related to your
property, picture of your premises). You may indicate your preferences in your online account.
We may make inferences (e.g., shopping preferences) based on your account activities.
How We Share Information Collected in the Programs. We share information collected in
Programs for purposes and to unaffiliated entities disclosed in the “How We Share Information”
section. For instance, when necessary, we disclose your information to service providers for
purposes including installation, repair, warranty, order processing and fulfillment, information
technology, marketing, customer service, data analytics, research and enhancement, fraud
prevention, product recall, and legal, compliance and risk management. We may use and share
all categories of information collected through the Programs described above with advertising
networks, social media sites, data analytics vendors and internet service providers to provide
targeted advertising about our products and services relevant to you. You may opt out of
targeted advertising by following the steps in the How to Submit Privacy Request(s) section on
our website. Our tailored offers and promotions may not be accessible if you opt out from
targeted advertising.
How to Withdraw From the Programs. Participation in any financial incentive program is optional
at the time of sign-up, and participants may withdraw from the program at any time.
To opt-out of ongoing discount, loyalty or rewards programs associated with your online
account, you may contact customer service to deactivate the account. For discounts associated
with MRCOOL private-labeled payment cards, you may choose to cancel the card with the
financial institution.
To opt out of the program and forgo any ongoing incentives, you may unsubscribe from our
marketing communications for communication-based incentives.
How We Protect Your Information
We maintain administrative, technical, and physical safeguards designed and intended to
protect personal information against accidental, unlawful, or unauthorized destruction, loss,
alteration, access, disclosure or use. Despite these safeguards, due to inherent uncertainty in
the use of the internet and information systems and the potential for unlawful attacks by third
parties, we cannot guarantee that the use of our systems, websites or applications will be
completely safe or secure.
How We Retain Your Information
We retain personal information only for as long as is reasonably necessary to fulfill the purpose
for which it was collected, comply with our legal and contractual obligations, resolve disputes,
and enforce our agreements. To determine the appropriate duration of the retention of personal
information, we consider the amount, nature and sensitivity of the personal information, the
potential risk of harm from unauthorized use or disclosure of personal information and if we can
attain our objectives by other means, as well as our legal, regulatory, tax, accounting, and other
applicable obligations.
Once retention of the personal information is no longer necessary for the purposes outlined
above, we will either delete or deidentify the personal information or, if this is not possible (for
example, because personal information has been stored in backup archives), then we will store
and protect the personal information until deletion or deidentification is possible.
Other Important Considerations
Do Not Track
We do not process or respond to “Do Not Track” signals from your browser that enable
customer choice regarding the collection of personal information about one’s online activities
over time and across third-party websites or online services. For more information about how we
respond to other opt-out preference signals such as the Global Privacy Control, please refer to
the “How to Submit Privacy Request(s)” section above.
Cookies and Other Technologies
Cookies refer to small packets of data that websites send to your computer or other
internet-connected devices. MRCOOL and our business partners use them for different
purposes. These technologies can uniquely identify your browser and log information, such as
your device type, system and browser information, IP address, system language, location and
your interactions with the site. Like other websites, we need some essential cookies for our
website to function properly. We also use some functional cookies to pre-populate your log-in ID
to make it easier for you, or to help us remember where you left off when you shopped, so you
do not have to restart all over again. We may use browser cookies, flash cookies and other
types of local storage.
We, and our third-party partners may record your keystroke activity and rhythms, mouse
movements, scrolling and clicks when you use our websites or mobile applications for our
internal business purposes, such as for website analytics, to improve our products and services,
and to address functionality issues.
An embedded script is programming code that is designed to collect data about your
interactions with the Services, such as the links you click on. The code is temporarily used by
our server or a third-party service provider or business partner while you browse or interact with
our services and is deactivated or deleted when you disconnect from our services.
We may use embedded scripts and the tools provided in Software Development Kits (“SDKs”) to
collect data through mobile devices such as the hardware model, operating system and version,
identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on
Apple devices, and the Advertising ID on Android devices, mobile network data, and website
usage behavior. SDKs are software packages that contain a set of tools that can be used to
help build applications and implement new features in existing apps including those that collect
data from your device.
MRCOOL and our business partners may also use cookies with other technologies, such as
web tags, beacons or pixels. They allow us to count visitors to our webpages, evaluate the
effectiveness of our promotional campaigns or recommend relevant products and services to
you when you browse social media or other websites. We think these technologies create
meaningful interactions with you and are helpful, but you can let us know that you prefer
otherwise by opting out from these advertising cookies and technologies by clicking below. You
can find more information and options in Interest-Based Advertising and Other Targeted
Advertising section. We may also use third-party web analytics services in our online services to
help us analyze how users use our online services.
Interest-Based Advertising and Other Targeted Advertising
We collect data about your activities on our websites and applications for use in providing
tailored advertising, and we may share information about activities on our websites with
advertising networks administered by third parties. These ad networks track your online
activities over time and across websites by collecting information through automated means,
and they use this information to show you advertisements that are tailored to your individual
interests. As a result, you may see certain ads on other websites based on prior activities on our
websites and vice versa. We may also combine information about your online activities with your
activity in a MRCOOL location using our mobile applications.
We may also utilize third-party services that may allow us to associate your prior MRCOOL
online or location transaction data, operating system, user-agent string, IP address, internet
browser, installed fonts and similar information with a pseudonymized ID, which can then be
used to target MRCOOL advertising to you on other websites and online platforms.
To provide you with a consistent shopping experience, we may also associate various devices
you utilize (e.g., smartphones, tablets and desktop computers) by using the information we
collect about you. We may combine information we collect from your devices with other
information we have about you, such as your MRCOOL account information, your interaction
with our sites, apps and services and your transaction history.
Social Media Widgets
Our online services may include social media features (e.g., a Facebook “Like” button). These
features are connected to third-party platforms and may allow such third parties to collect
certain information, such as your IP address and which pages you visit on our websites. When
you interact with these features through our services, we will receive your personal information
from the third party and you agree to share data, including personal information, about your
interactions with our service with these third parties. We may also receive personal information
identifying you if other users of social media give us access to their profiles and you are one of
their connections or “friends.” These social media features are not operated by MRCOOL.
Personal information collected and stored by the third-party platform is subject to that third
party’s privacy practices and is governed by their privacy policy. The third party may allow you to
remove the application or feature; however, we may retain data previously collected.
Links to Other Websites and Use of Third-Party Services
Our websites may link to other websites for your convenience and information. For instance,
they may link to websites of product suppliers, manufacturers, and service providers. We are not
responsible for the content or privacy practices of any website that we do not control and that
does not point to this Privacy Statement.
We partner with third parties including delivery services to assist you with your shopping. You
may have the opportunity to link your MyMRCOOL Rewards Account to your account with that
third party. If you choose to do so, that third party will share your personal information with us.
Your personal information submitted to the third party is subject to the privacy policy and terms
of that respective third party.
Scope
When we use the term “personal information” in this Privacy Statement, we mean information
that identifies, relates to, describes, is reasonably capable of being associated with, or could
reasonably be linked, directly or indirectly, to an individual. It does not include aggregated or
deidentified information that is maintained in a form that cannot reasonably be used to infer
information about, or otherwise be linked to, a particular individual. Where we maintain
de-identified data, we will maintain and use the data in de-identified form and not attempt to
re-identify the data except as required or permitted by law.
The Privacy Statement covers the privacy practice of MRCOOL and its U.S. operating
subsidiaries and affiliates (“MRCOOL”), except as outlined below. It applies to personal
information about a prospective, current or former MRCOOL customer, visitor or business
partner.
In some cases, we may provide additional details about privacy practices specific to a particular
operation or location. For example, some of our websites may provide additional privacy details
unique to that website, or some locations may post additional privacy details specific to that
location or an event such as a location experience.
This Privacy Statement does not apply to:
1. MRCOOL job applicant-related and employment-related records.
2. Your interactions with third parties or their websites that are linked to or accessible from
MRCOOL websites or that are operated by unaffiliated parties, even though the website
may contain references to MRCOOL. The information collection, use and sharing
practices are governed by the respective privacy notices at the bottom of the sites.
3. Credit-related products (such as MRCOOL-branded credit cards), which are covered by
the issuing banks’ privacy notices.
How to Contact Us
If you have questions or comments about this Privacy Statement or if you would like us to
update the information we have about you or your preferences, please contact us through our
website.
Updates
This Privacy Statement may be updated periodically and without prior notice to you to reflect
changes in our information practices or relevant laws. We will post a notice on MRCOOL.com
and other websites that point to this Privacy Statement to notify you of any substantive changes
to the way we collect and use information. We will indicate at the top of the Privacy Statement
when it was last updated.